Startupinsight

A research publication exploring the intersection of consciousness, environment, and human behaviour. What if everything you were taught about consciousness is incomplete? For decades, mainstream science held that consciousness is merely a by-product of brain activity: neurons firing, chemicals reacting, nothing more. But a growing body of research is challenging this assumption. Some physicists now propose that consciousness may be fundamental to the universe itself, not something the brain produces, but something it receives, like a radio tuning into a signal that already exists. The “Orchestrated Objective Reduction” theory by physicist Roger Penrose and anaesthesiologist Stuart Hameroff suggests quantum processes in brain microtubules connect human consciousness to the fundamental structure of spacetime. Meanwhile, the “Integrated Information Theory” by neuroscientist Giulio Tononi proposes that consciousness is a fundamental property of any system with sufficient complexity and in...

  Lagos-Based Software Developer Redefines Government Website Standards with Enterprise-Grade Technology and AI Solutions.  Gsoft Interactive Systems Ltd, a foremost technology solutions provider and artificial intelligence company operating from Lagos, has successfully deployed a transformative digital platform for the Rivers State House of Assembly at  https://hoa.rv.gov.ng/ , marking a significant milestone in government digital transformation across Nigeria. The newly launched website represents far more than a conventional government portal. Built on enterprise-grade architecture, the platform seamlessly integrates advanced web technologies with sophisticated backend systems, enabling the Rivers State House of Assembly to modernize citizen engagement, streamline legislative operations, and enhance transparency in governance. "We didn't just build a website—we engineered a digital governance ecosystem that empowers citizens, legislators, and administrative staff," say...

   Vic’Adex Reimagines Poetry Through Music at Abuja Live Performance In a bold departure from the conventional format of poetry readings and book signings, Abuja-based poet and cultural curator Adetimilehin “Vic’Adex” Inioluwa Victor on Friday night staged a genre-bending literary experience that merged poetry, music, and performance art, culminating in the sale of a poetry collection for a record-breaking ₦1 million. The event, held at Dunadura Restaurant in Abuja, marked the official launch of Vic’Adex’s twin poetry collections, Poetry Has All My Pain and Love Through the Eyes of a Village Boy. Rather than relying on static readings, the poet introduced what he described as “Sonic Architecture”, a live performance concept that deconstructs familiar music and rebuilds it through spoken word poetry. The intimate yet charged atmosphere drew members of Abuja’s creative, literary, and cultural community, many of whom described the evening as a redefinition of what a poetry launc...

          Datamellon targets growth in Sub-Saharan Africa moves office to Victoria Island, Lagos Datamellon, a top artificial intelligence (AI), cloud and data consulting company, is expanding its presence in Sub-Saharan Africa with a new office in Lagos, Nigeria, as part of its growth strategy in the region. Datamellon, which currently operates in 11 markets across Europe, the Middle East, and Africa, opened a new office in Victoria Island, Lagos, on Wednesday and is keen to take a bigger share of Nigeria’s growing demand for AI, cloud, and data, said Adewale Adedeji, Chief Executive Officer. The company plans to help millions of businesses move from experimentation with AI to real, scalable outcomes that make them scale faster and operate more efficiently. “We have come a long way from our early beginnings in Sheffield, South Yorkshire, and later our global headquarters in London. It became clear to us that we needed to do something meaningful back home, both ...

  Anuju Emerges as a Nigerian-Built Travel Tech Platform Making Global Travel More Affordable As international travel rebounds and Nigerians increasingly look beyond borders for education, business, leisure, and relocation, access to affordable and transparent travel booking remains a major challenge. Rising airfare costs, foreign currency pressures, and platforms that are not fully tailored to local realities continue to limit options for many travelers. Addressing this gap is Anuju Ltd, a Nigerian-focused travel technology company launched in 2025 with a clear mission: to help Nigerians access low-priced flights and hotels worldwide through technology built around local needs. Operating via its web platform anuju.com and mobile applications available on the Google Play Store and Apple App Store, Anuju positions itself as a modern travel marketplace designed specifically for Nigerian travelers. A Tech-Driven Platform with Global Reach Anuju partners with over 700 airlines and more...

    Nigeria’s Fintech App Yesa, Delivers Simplicity, Security, and Zero-Hassle Crypto Trading In Nigeria’s fast-evolving digital economy, Nigerian users expect more than transactions that simply “go through.” They want speed that never collapses under pressure, security that protects their assets, and a system they can trust every single day. This expectation is especially true across high-activity hubs like Lagos, Abuja, and Port Harcourt, where millions rely on digital payments for work, trade, mobility, and crypto trading. Purpose-Built for Nigerian Users This is where  Yesa , Nigeria’s fast, secure crypto and digital payments app, steps in, purpose-built from the ground up for Nigerian users who demand reliability, transparency, and high performance. With the official launch of the Yesa fintech app in Nigeria, the platform begins a broader roadmap for African expansion, establishing Yesa as a robust solution to the persistent challenges facing today’s digital economy....

    Teamsam Creator on the Beach: Where Africa’s Next Generation of Creators Met the Future of Content Lagos has evolved into the creative capital of Africa as Teamsam on the Beach brought together more than 200 digital creators, storytellers, and emerging influencers for a day that blended education, innovation, and pure oceanside energy. Hosted under the warm Lagos sun, the event delivered what many are calling one of the most refreshing creator gatherings of the year, a Masterclass + Beach Experience designed to spark collaboration, elevate skills, and redefine what it means to be a creator in 2026 and beyond. Video Recap of the Event:  https://www.instagram.com/reel/DSE8soliP-k/?igsh=ZTVhMjgyOGMyNHp1 A Playground for Ideas, Strategy, and Future-Focused Creativity From the first session to the final sunset, creators explored the fast-changing digital landscape: ● What content will look like in 2026 ● The tools creators must adopt now ● Growth strategies for both new an...