Startupinsight

  A landmark step toward a clearer, safer path for innovation, regulators, and ecosystem builders align to accelerate Nigeria's digital future. Nigeria's innovation landscape reached a defining milestone: on the 21st of May 2026, the Director General of NITDA, represented by Ag. Director of Regulation and Compliance - Barrister Emmanuel Edet, officially inaugurated the Technical Working Group (TWG) established to support the implementation of the National Regulatory Sandbox.  The National Regulatory Sandbox is a structured, multi-agency, and sector-agnostic framework designed to enable the controlled testing of innovative products, services, and business models within a supervised regulatory environment. Led by the Office for Nigerian Digital Innovation (ONDI) under NITDA, the Sandbox seeks to strengthen inter-agency coordination, reduce regulatory fragmentation, support evidence-based policy development, and create safer pathways for responsible innovation across sectors incl...

By Joyce Agwu As someone who has worked in marketing and also built businesses, I’ve experienced firsthand how difficult it can be to manage trust, collaboration, and digital assets effectively. Over the years, I noticed a recurring problem. Businesses are constantly sharing sensitive files, strategies, brand assets, and internal resources with employees, freelancers, agencies, and contractors just to keep operations moving. At the same time, marketing professionals and creatives often struggle with safely showcasing their work without exposing themselves to misuse or idea theft. It creates tension on both sides. Employers become afraid of losing control over their intellectual property, while professionals feel limited, over-monitored, or unsafe sharing their best work. That’s one of the major reasons PRODUCTIVIEW was born. I wanted to create a platform that helps businesses stay organized and protected, while also helping professionals work with more confidence and freedom. PRODUCTIV...

       Victory Lawrence Oyeyemi's debut, 'In Pursuit of Her,' addresses healing, identity, purpose, and womanhood. An accountant turned author, Victory Lawrence Oyeyemi, has sold over 500 copies of her debut book, In Pursuit of Her, within one week of its official launch, organisers have confirmed. The book was unveiled on May 9th at Waterside, Lekki Phase 1, before a gathering of women from various backgrounds. According to witnesses, the venue was filled, and the atmosphere reflected strong interest in the book's central themes. Vicctory, who is trained as an accountant, described the book as a deeply personal project shaped by her own journey of healing, self-discovery, and the determination to move beyond survival-mode living. Speaking after the launch, she said the goal of In Pursuit of Her is to inspire young women to embrace continuous growth, healing, and self-discovery rather than merely existing or coping with life passively. The book explores several theme...

  Bujeti Launches Payroll to Drive Financial Control for African Businesses There is a specific kind of chaos every finance manager in Africa knows. Salaries processed through a tool that does not talk to the finance software. Tax remittances calculated from funds already spent. Vendor payments approved over WhatsApp. Reconciliation, a spreadsheet exercise that takes three days and still comes out wrong. Bujeti  was built to end that chaos, and with the launch of  Bujeti  Payroll , the platform now handles the financial obligation no business can defer: paying its people. The Payroll Problem Nobody Fixed Ask a finance manager at any growing African company how payroll currently works, and the answer is almost always the same story. There is a spreadsheet. There is a bank portal where transfers are initiated manually. There is a separate payroll tool, or no HR tool at all. Somewhere in the middle, there is a WhatsApp thread asking whether the new hire's account number...

   Ideal Roofing System, a leading Nigerian roofing company specializing in premium aluminium and stone-coated roofing solutions, continues to expand its footprint across Nigeria by delivering durable, aesthetically appealing, and professionally installed roofing systems for residential, commercial, and industrial projects. Founded in 2009 and headquartered in Lagos, the company has grown into a recognized name in the Nigerian roofing industry with thousands of completed projects and a rapidly growing client base.  Known for its expertise in aluminium roofing sheets, stone-coated roofing sheets, roof installations, roof corrugation, rain gutter systems, and roof repainting services, Ideal Roofing System has built its reputation on quality workmanship, customer satisfaction, and the use of certified roofing materials suited for Nigeria’s climate conditions.  The company provides a wide range of roofing products and services including longspan aluminium roofing, stepti...

  “Stop Counting Views, Start Counting Money”: eTheater CEO God'sgift Irabor Partners with Indian Tech Powerhouse to Unveil the Electronic Box Office and Return Power to the Architects of Cinema. The Nigerian film industry, currently producing thousands of titles annually, is entering what industry insiders are calling its “Dark Age” of distribution. Despite massive global demand, filmmakers are seeing their margins decimated by traditional cinema cuts, tax complexities, and flat-fee streaming deals that fail to reward success. Today, eTheater is announcing a structural revolution: the Electronic Theater™ (eTheater). A new category of digital distribution, eTheater is designed to give filmmakers a direct-to-audience pipeline, bypassing the traditional gatekeepers that have historically controlled the power and the profits of African cinema. “Distribution is neutral; whoever controls it controls power,” says the CEO of eTheater. “Filmmakers take the biggest risk and currently own th...

     Movement in Port Harcourt just got smarter, easier, and more rewarding as SIMPLAA, Nigeria’s fast-rising mobility platform, officially launches its bold new citywide campaign, inviting residents to experience a better way to move with an exciting introductory offer: “Enjoy Up to 3 FREE Rides Worth ₦5,000.” As part of its strategic expansion in Port Harcourt, SIMPLAA is offering new riders the opportunity to enjoy free rides across the city by simply downloading the app and using the promo code SIMPLAARIDE. The campaign is designed to give thousands of residents a firsthand experience of SIMPLAA’s safe, reliable, and affordable transportation service. Port Harcourt is a city constantly in motion—from morning work commutes and business meetings to market runs, airport transfers, social outings, and nightlife. SIMPLAA is positioning itself as the everyday mobility partner built for the pace of the city. “Port Harcourt deserves a ride experience that is simple, dependabl...