New Book “The Business of Events” Set for Launch in Lagos

By Theresa Aisha

A new publication focused on the business side of event management is set to be launched in Lagos this June, adding to ongoing conversations about structure and sustainability within Nigeria’s event industry.

Titled The Business of Events, the book is written by architect and business strategist Theresa Aisha Mebitaghan, widely known as Tessie. It brings together over a decade of experience drawn from building and managing event businesses across the UK and Nigeria, with a focus on the systems that support long-term success.

The release comes at a time when the industry continues to expand, yet many professionals face recurring challenges around pricing, operations, and business growth. While creative standards have improved significantly, the underlying business frameworks required to sustain that growth remain underdeveloped.

According to Tessie, the book is designed to address this gap directly. “A lot of people know how to execute events,” she says. “What is missing is the structure behind the execution.”

The Business of Events examines key areas that are often overlooked in the industry, including pricing frameworks, operational systems, client management, and financial discipline. It is structured as a practical guide for event professionals who are already active in the field but need clearer direction on how to build stable and scalable businesses.

Rather than focusing on design or aesthetics, the book centres on enterprise development. It outlines how event businesses can move from informal practices to structured operations, where processes are defined, roles are clear, and performance can be sustained over time.

Industry observers note that the introduction of such material reflects a broader shift within the sector. As competition increases and client expectations evolve, the ability to operate with structure is becoming as important as creative output.

The book launch is scheduled to take place on June 4 at The Zone, Gbagada, Lagos, alongside an industry-focused business session where Tessie will engage directly with event professionals on many of the themes explored in the publication.

Participants at the session are expected to gain further insight into how the concepts presented in the book can be applied in practice, particularly in areas such as pricing, systems development, and business positioning.

For many within the industry, The Business of Events represents a formalisation of knowledge that has largely been learned through experience. Its release signals a growing emphasis on structured thinking within a sector that has long been driven by creativity and execution.

As Nigeria’s event industry continues to evolve, resources that address the business side of the work are likely to play an increasing role in shaping how professionals operate and grow.